Google Pixel 3 - Sights of Sound

The Who, What, Why

Millennials today define themselves partly by the music they love. But music has evolved. It's not only what we listen to, but what we see - the aesthetic worlds created by artists to further draw you into their creative universes.

In order to get the new Pixel 3 smart phone into the hands of music-loving millennials, we built an interactive pop-up experience where attendees could step into four immersive rooms inspired by the visual worlds of Future, J Balvin, Marshmello, and Ella Mai. Guests used the Google Lens app to "unlock" each room, then capture it all on the Pixel 3's camera.

Executed across live, paid/owned social, influencer programming, PR, and partnerships with artists and Lyft.

The campaign resulted in 10k attendees, 70M social/press impressions, and significant lifts in familiarity & purchase intent. 

Campaign Case Study

Live Activation

Website

Animated Teaser

User Generated Content

It takes a village: Google Events & Experiences, Google US Mobile Hardware Marketing, Google Media Lab, Optimist Inc. (production), DE-YAN (experience design), VT Pro Design (interactive), Buck TV (animation), Upperquad (web dev), Team Epiphany (influencer), Swift (owned social), Essence (paid social)